etc.), management, marketing, and human resources.
Usage rate is an important variable for the hospitality industry. Just as a factory owner would wish to have his or her productive asset in use as much as possible (as opposed to having to pay fixed costs while the factory isn't producing), so do restaurants, hotels, and theme parks seek to maximize the number of customers they "process".
of the marketing which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the processof performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and or
of individual and organization.
*Institution of the Korea
Marketing is the processof defining market and managing for creating and maintaining trades which can satisfy objects of individual and organization.
*Philip Kotler
Marketing is the processof obtaining some values which is corresponded with firm’s efforts of creating some merits for customers and constructing strong consume
Additional Information on Environmental Analysis.
Political & Legal Environment
The Democratic Party is one oftwo major political parties in the U.S. along with the Republican Party. The party’s social liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party believes that government should play a role in alleviating poverty and social injus
of additional measures that supervisors could take to achieve a better balance between risk sensitivity and the stability of capital requirements, should this be viewed as necessary. In particular, the range of possible measures includes an approach by the Committee of European Banking Supervisors (CEBS) to use the Pillar 2 process to adjust for the compression of probability of default (PD) esti